In McNeil-PPC, Inc. v. Pfizer Inc., U.S. District Judge Denny Chin (S.D.N.Y.) granted a preliminary injunction, under §43(a) of the Lanham Act, enjoining Pfizer from advertising that Listerine is as effective as flossing.
The AP reports: Judge: Listerine not same as flossing
Interesting fact: 87% of consumers never floss, despite the advice of dentists.
Remember to floss
Andrew Raff
@andrewraff