Google Wins Trademark Ad Lawsuit


AP reports: Google Wins Trademark Ad Lawsuit

U.S. District Judge Leonie Brinkema rejected a claim by auto insurance giant Geico Corp., which argued that Google should not be allowed to sell ads to rival insurance companies that appear whenever Geico’s name is typed into the Google search box…. But Brinkema said the case would continue to move forward on one remaining issue, whether ads that pop up and actually use Geico in their text violate trademark law.

Andrew Raff @andrewraff