Confusing Fried Consumers


NY Times: <a title=“The New York Times > New York Region > The City > Chicken Little” href=”http://www.nytimes.com/2004/08/15/nyregion/thecity/15chic.html”>Chicken Little

Kennedy Fried Chicken is a New York-born outfit that is owned and operated largely by Afghan immigrants, and its shops are typically found far from the well-traveled canyons of Manhattan – on Webster Avenue in the Bronx; in Flatbush; near the Queens Plaza subway station. Devotees say Kennedy serves a good bird, not too oily, not too dry. But its true notoriety comes from being a kind of second-rate imitation of the popular Kentucky Fried Chicken chain, right down to the same red and white colors and those familiar initials.
Such similarities could naturally lead Kennedy Fried Chicken to be confused with the other KFC. But not if the original KFC can help it; that company filed a lawsuit in New York federal court in 1990 for trademark infringement, and continues to pursue legal action today. Responding to a recent query, Kentucky Fried Chicken said in a statement that it was “aggressively pursuing the cessation of all confusingly similar use of the famous KFC trademarks and trade dress by Kennedy Fried Chicken.”

Andrew Raff @andrewraff