Capitalization

If a word is not an acronym, do not capitalize all the letters in the word. The most frequent one I see is MAC, for Apple Macintosh computers. In this usage, Mac is not an acronym. Right now, I’m reading a law review article now where SPAM is completely capitalized every time it appears. Spam is not an acronym (except in the idiotically named CAN-SPAM bill signed into law late last year, where CAN-SPAM is an acronym for “Controlling the Assault of Non-Solicited Pornography and Marketing.” Gluh.)