IFPI: music industry’s internet strategy is ‘turning the corner’
The anti-piracy campaign also appears to have dented internet piracy levels worldwide. After doubling to one billion files between 2002 and the start of 2003, the number of files illegally on the internet at any one time has fallen over the last nine months by 20% to 800 million in January 2004.
Pepsi will give away 100 million iTunes downloads in February. USA Today reports: Pepsi ads wink at music downloading