Reuters: Napster, Penn State to Announce Deal – Sources
Song-swap pioneer-turned online music store Napster is expected to announce a deal with Penn State University to offer its newly relaunched music service for free to tens of thousands of students, sources familiar with the matter said on Wednesday.
It looks like Napster is borrow some marketing ideas from Lexis and WestLaw: get students hooked with free and convenient access to the point where students rely on that access so that graduates will become subscribers.
