While iVillage plans to eliminate its pop-up ads, could there be a use for pop-up/under ads? David Lidsky: Don’t complain about ads — find creative ways to use them
Pop-up poker. This is a fun new game sweeping the nation. Surf the Web until you have five pop-up windows on screen (check out the New York Post’s site, www.nypost.com, if you want to fill your hand quickly). What kind of hand have you drawn for yourself? Three X10s and two Orbitz.coms? Full house! You win. I only had two pair, Netflix high. Combine this with instant messaging and play with all your friends.